You are listening to the "press start" sound from
Roberto Fresca (co-author of the TWC driver)

 

Tehkan World Cup Mp3s!!!

(1) "press start" music & ingame music	(from a Japanese site)
(2) same as above with tackle & whistle sounds	(thanks Fujix and Takashi!)
(3) "enter initial" music & some unused music	(thanks Fujix and Takashi!)
(4) "victory" end music	(thanks Fujix and Takashi!)

Many thanks to Fujix and Takashi for their three excellent mp3 files!